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An AI employee on WhatsApp.
From 79€/month.

+ Meta sending fees, at cost · no commitment · 7-day free trial

An employee costs 1 500€/month minimum, all-in. Reepli does the work of several — reception, sales, follow-ups, appointments — 24/7, no holidays, no sick leave.

One simple plan.
You build your own AI team.

The essentials at 79€/month, then add only the agents you need — 40€/month each. Replying to your customers is always unlimited.

Always included
Reepli Essentials
79€ / month · no commitment
  • Conversation Agent (WhatsApp) — replies 24/7, FAQ, qualifies
  • Collects contact details & hands over to a human
  • Dashboard + light CRM
Add your agents — 40€/month each
Optional
Several locations or accounts? Unlimited agents, multi-site, lead routing to the right reps, tailor-made. Request a quote →

Estimate your Meta message fees

Your Reepli subscription is fixed. WhatsApp messages are billed by Meta at cost — here is an estimate based on your country.

Why a fee if WhatsApp is free?

Because there are two different WhatsApps. And it's Meta that bills some messages, never Reepli.

Today The free WhatsApp app

One phone, you reply by hand. Free, but time-consuming: no AI, no 24/7 replies, no calendar sync, no way to automate a reminder.

With Reepli Meta's professional channel

The official WhatsApp Business API: the only one that lets an AI reply for you 24/7 and connect to your calendar. Replying to a customer who writes to you stays free.

The only billed messages (a few cents, by Meta) are the ones you send proactively: an appointment reminder, a follow-up, a promo. Something you don't even do today — and a single reminder that prevents a no-show easily pays for those cents.

Replies to your customers

When a customer writes to you, Reepli replies free and unlimited.

40 messages / month
Estimated Meta fees 1,2 / month at cost — 0 markup from Reepli
Meta rates per message
per marketing message
per utility message (reminder, confirmation) — free within the 24h window

Indicative Meta rates valid as of June 2026, excl. tax, subject to change (Meta revises its rate card several times a year).

Reepli vs employees

Reepli does the work of several employees — for a fraction of the cost. Up to 17 000€ saved per year.

An employee Reepli
Monthly cost 1 500€
Yearly savings
Availability 35h / week
Holidays / sick leave Yes
Replies on WhatsApp Manually
Replies on Instagram No
Appointment booking Manual
Qualification & summary to sales rep Manual
Google review requests Rarely
Meta Tech Provider
Official partner Reepli is a certified Meta Tech Provider — your WhatsApp Business integration is secure and compliant.
7-day free trial
No commitment
GDPR — data in Europe
Support 7/7

We have the answers.

No, Reepli connects to your existing WhatsApp Business number. Your clients don’t need to change anything.
Most competitors charge per conversation or per message sent — the bill can add up fast. With Reepli, it’s a fixed and predictable monthly fee. And we’re all-in-one: WhatsApp + CRM + Google + website, without multiple subscriptions.
The bot hands off and sends you a notification. You pick up the conversation directly from your phone. The bot handles what it can, you handle the rest.
Yes. Reepli includes complete consent management, data hosted in Europe, and full compliance with Meta’s WhatsApp rules.
No commitment whatsoever. You pay month by month and can cancel at any time. We prefer to keep you because you’re satisfied, not because you’re locked in.
No hidden fees on our side. Your Reepli.ai subscription is a fixed price: no per-conversation cost and zero markup from us on your messages. One fully transparent exception: for certain messages you choose to send on your own initiative (a day-before appointment reminder, a campaign…), WhatsApp/Meta charges a few cents — billed directly to your WhatsApp Business account, at Meta’s real rate, with no markup from us. Replying to your customers is always free. In practice, expect under €20–30/month depending on your activity — easily covered by a single missed appointment avoided.
Great question! Today you use the free WhatsApp app: one phone, you reply by hand. Reepli.ai runs on Meta’s official business channel (the WhatsApp Business API) — the only one that lets an AI reply for you 24/7 and connect to your calendar. Good news: on this channel too, replying to a customer who writes to you stays free. The only messages billed (a few cents, by Meta, with no markup from us) are the ones you send on your own initiative — an appointment reminder, a follow-up, a promo. That’s exactly an action you don’t take today: a single reminder that prevents a no-show more than pays for those cents.

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into customers?

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