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Complete Guide · WhatsApp Campaigns · 2026

WhatsApp marketing campaigns:
reach your customers at the right time

With Reepli.ai, launch targeted WhatsApp campaigns in minutes: promotions, announcements, win-back of inactive clients. The AI segments your list, writes the message and picks the best time to send.

~98% open rate on WhatsApp, vs ~20% for email
5x cheaper to sell to an existing customer than a new one
$169/mo campaigns included, Meta fees at cost

In short

Meta Tech Provider
Official partner Reepli is a certified Meta Tech Provider — your WhatsApp Business integration is secure and compliant.

You have a goldmine of customers… that you never use

Hundreds of customers have already bought from you, booked an appointment, chatted on WhatsApp. But once the job is done, silence. No follow-up, no offer, no "it's been a while". Meanwhile, you spend to acquire new customers when the old ones are happy to come back. Your WhatsApp customer list sits idle — and so does easy revenue. Our guides on WhatsApp client follow-up and customer retention show how much money this leaves on the table.

~98%

of WhatsApp messages are opened — a promo email often gets ignored or lands in spam

5x

cheaper to bring back a customer than to win a new one

0

follow-ups sent if you have no campaign tool — your customers simply forget you

The problem isn't a lack of customers — it's the lack of a simple way to talk to them again. Classic email tools barely get read, and sending one by one is unmanageable. Reepli.ai turns your list into targeted WhatsApp campaigns, where your customers actually read.

Launch a WhatsApp campaign where the AI does the heavy lifting

1

The AI segments your list automatically

Customers inactive for 3 months, big spenders, prospects with no follow-up, clients of a specific service… Reepli.ai's AI analyzes your WhatsApp CRM and builds the right segments on its own. You target the right person, not everyone.

2

You set the offer, the AI writes the message

You give the idea ("-20% this weekend", "new Saturday slots", "it's been a while!") and the AI writes a clear, on-brand message, personalized for each segment. You always review before sending — nothing goes out without your approval. Get inspired by our WhatsApp message templates.

3

Automatic win-back of inactive customers

The most profitable use case: Reepli.ai spots dormant customers and triggers a win-back campaign at the right time, without you thinking about it. A simple "we haven't seen you in a while" often brings a customer back.

4

Sent at the best time

The AI suggests the most effective send slot for your customers (never in the middle of the night, never when nobody reads). You schedule, Reepli.ai sends.

5

Replies handled by the chatbot

A campaign generates replies: "what's the price?", "do you have availability?". The WhatsApp AI chatbot answers automatically and can even trigger a booking. A campaign becomes a real conversation, not a dead-end message.

6

Clear results after each send

How many messages read, how many replies, how many bookings or sales generated. Reepli.ai gives you the summary in plain language, so you know what works and do it again.

WhatsApp campaigns tailored to every business

Shops & retail

Sales, new collection, private event. Reepli.ai tells your best customers first and fills your shop on the right day, with no flyers or ad budget.

  • Targeted promotion announcements per segment
  • Win-back of customers who haven't returned
  • Invitations to private sales and events

Restaurants & caterers

Special menu, themed night, weekend slots. A WhatsApp campaign fills your tables far better than a post lost in the feed.

  • Menu and event announcements
  • Direct booking via the chatbot
  • Win-back of regulars who've been away

Beauty, health & wellness

Hairdressers, beauticians, physios, coaches — win back clients who haven't rebooked and fill empty slots. Automatic booking does the rest.

  • "Time to rebook" reminders
  • Offers on the week's empty slots
  • Announcements of new treatments or services

Tradespeople & services

Plumbers, electricians, garages — remind customers of the annual service, the inspection, the check-up. A timely message means one more job in the diary.

  • Seasonal maintenance and service reminders
  • Win-back of quotes left unanswered
  • Requesting a Google review after the job

Compliant campaigns, no nasty surprises

Sending marketing messages on WhatsApp is allowed, but regulated. Reepli.ai handles those rules for you so you stay fully compliant — and your messages are never seen as spam.

Consent & GDPR handled for you

Only customers who opted in to receive your messages are contacted. Unsubscribe and GDPR are managed automatically. You keep control, with no paperwork.

Meta-approved templates

Campaigns use only message templates approved by Meta, the only authorized way to send a marketing message at scale on WhatsApp.

Meta fees at cost, no markup

Marketing-category messages are billed by Meta. Reepli.ai passes them on at cost, with no markup. Estimate your budget with the simulator on our pricing page.

Replies stay free

When a customer replies to your campaign, the conversation that follows is free. You only pay for the initial marketing message, never the exchange it triggers.

Our positioning is simple: a flat subscription that includes all features, plus Meta fees at cost only on marketing messages. No per-contact pricing, no hidden markup on sending. For the full picture, see the pricing grid and Meta fee simulator.

Launch your first WhatsApp campaign in 10 minutes

1

Create your Reepli account

Sign up in 30 seconds. Free 7-day trial, no credit card required.

2

Connect WhatsApp and import your contacts

Link your WhatsApp Business number and import your customer list. Reepli.ai enriches each record and identifies who can be contacted.

3

Pick a segment and a message

Select "inactive customers" or "big spenders", give your offer idea, and the AI writes the message. You review, you adjust, you approve.

4

Send and track results

Schedule the send at the best time and track opens, replies and bookings in plain language. The chatbot handles replies while you work.

FAQ — WhatsApp marketing campaigns

What is a WhatsApp marketing campaign?

It's sending one targeted message to a group of customers who opted in: a promotion, an announcement, a seasonal reminder or a win-back of inactive clients. Reepli.ai segments your contacts and personalizes each message so it never feels like spam.

Is it allowed to send marketing messages on WhatsApp?

Yes, as long as the customer has opted in and can unsubscribe at any time. Reepli.ai manages consent and opt-out automatically, complies with GDPR and only uses Meta-approved templates.

How much does a WhatsApp campaign cost with Reepli?

Campaigns are included in your subscription (flat plan from $169/month). The only extra is Meta fees charged at cost for marketing messages, with no markup. Your customers' replies are always free. Details on the pricing page.

Does the AI write my campaigns for me?

You define the offer or key message, and Reepli.ai's AI writes, rephrases and personalizes the text for each segment. You always review before sending: nothing goes out without your approval.

Can I win back inactive customers automatically?

Yes. Reepli.ai spots customers who have gone quiet for several weeks or months and triggers a win-back campaign at the right time — one of the most profitable campaign use cases.

How is this different from the WhatsApp CRM?

The WhatsApp CRM organizes and tracks your customers day to day; campaigns use that list to reach them again at scale. Both are included in Reepli and work together.

Wake up your customer list,
sell more without spending more

Free 7-day trial · No credit card · First campaign in 10 minutes