With Reepli.ai, the AI creates your customer records, writes your follow-ups, spots hot leads and organises your pipeline — automatically, from your WhatsApp conversations.
The number of the plumber who called back on Tuesday? In a notebook. The quote sent to Ms Smith? In an Excel file. The conversation history with that hot lead? Somewhere in WhatsApp. The result: you forget customers, you miss follow-ups, you lose revenue. A WhatsApp Business chatbot with AI is not enough on its own — you need a real connected CRM.
of small businesses have no CRM and manage customers on paper or Excel
lost looking for customer information scattered across WhatsApp, email and notebooks
of customers lost due to missed follow-ups — a quote left unfollowed = a customer at the competitor
The problem is not your service — it is the lack of a suitable tool. Traditional CRMs are too complex for a small business. Reepli.ai changes that: a simple WhatsApp CRM that fills itself with every conversation.
With every new WhatsApp conversation, the Reepli.ai AI analyses the message, extracts the name, the need, the urgency and automatically creates an enriched customer record. You enter nothing — the AI does it all.
No more rereading 50 messages. The Reepli.ai AI summarises each conversation in a single line, detects key points (quote request, complaint, urgency) and displays them on the customer record.
A quote sent 3 days ago with no reply? A customer inactive for 2 months? The Reepli.ai AI sends the right follow-up, at the right time, with the right tone. Discover our automated WhatsApp message templates.
The AI analyses each conversation and automatically assigns tags: hot lead, pending quote, loyal customer, complaint. You have nothing to configure — it learns from your exchanges.
The AI automatically moves each lead through the pipeline: first contact → quote sent → followed up → signed. It detects leads that are cooling off and triggers a follow-up before it is too late.
Conversion rate, revenue per period, pending leads, at-risk customers. The AI analyses your data and alerts you: "3 quotes with no reply this week" or "Mark L. has not been in touch for 45 days."
Plumbers, electricians, painters — you juggle between job sites and quotes. Reepli.ai creates a customer record for every WhatsApp request, tracks your open quotes and automatically follows up with those who have not replied.
Osteopaths, physios, coaches — your patients message you on WhatsApp to book appointments. Reepli.ai centralises their history, manages automated appointments and sends reminders.
Shops, online sellers — your customers ask questions on WhatsApp before buying. Reepli.ai tracks every conversation, identifies potential buyers and follows up on abandoned carts.
Your prospects want a discovery call, then disappear. Reepli.ai qualifies each lead, sends the appointment confirmation and follows up on prospects who hesitate.
| Excel / Notebook | HubSpot CRM | Reepli.ai | |
|---|---|---|---|
| Price | "Free" (your time) | 0€ then 40€+/month | From 79€/month all included |
| Ease of use | Simple but limited | Complex (learning curve) | As simple as a chat |
| Native WhatsApp | No | Paid third-party integration | Native — at the core of the product |
| Built-in AI | No | Optional (ChatSpot) | Native AI on every record |
| Google reviews | No | No | Automated request after the job |
| Automated booking | No | Paid module | Included — WhatsApp appointment booking |
| Setup time | Instant (but nothing automated) | 2-4 weeks | 10 minutes |
Why a WhatsApp-native CRM is better for a small business: your customers are already on WhatsApp. No need to ask them to fill in a web form, send an email or log into a portal. They write, Reepli.ai handles the rest. Also see our complete WhatsApp for business guide.
Sign up in 30 seconds. 7-day free trial, no credit card required.
Link your WhatsApp Business number in a few clicks. Your customers have nothing to change. For the detailed procedure, see our WhatsApp Business API guide.
Import your address book or your Excel file with one click. Reepli.ai automatically enriches each record with the existing WhatsApp history.
Records get created, follow-ups go out, the pipeline updates — automatically. You stay in control, the AI handles the data entry and tracking.
A WhatsApp CRM is a tool that centralises all your WhatsApp Business conversations in one place, with automatic customer records, full history and smart follow-ups. Unlike a traditional CRM, Reepli.ai is connected directly to WhatsApp — the channel your customers already use.
No, Reepli.ai is built for small businesses and tradespeople with no technical skills. The interface is as simple as a messaging app. Customer records are created automatically with every new WhatsApp conversation, and the AI handles follow-ups for you.
Reepli.ai offers an all-in-one WhatsApp CRM from 79€/month, with no per-contact or per-message fees. It is a fixed plan that includes the CRM, the AI, automated reminders, appointment booking and Google reviews.
For a small business, yes. HubSpot is powerful but complex and expensive once you outgrow the free plan. Reepli.ai delivers the essential CRM features (customer records, pipeline, follow-ups) directly connected to WhatsApp, with no learning curve.
Yes, Reepli.ai syncs with Google Calendar in real time. When a customer books an appointment via WhatsApp, the slot is automatically blocked in your calendar and a reminder is sent the day before.
Yes, Reepli.ai is 100% GDPR compliant. Data is hosted in Europe, consent is managed automatically, and your customers can request deletion of their data at any time.
Go deeper on every aspect with our dedicated articles. Written by our team to help you take action.
Sales
A quote sent without a structured follow-up sequence has less than a one-in-four chance of closing. Yet 44 % of salespeople give up after a single unanswered message. Here is the complete method: how many follow-ups, at what pace, on which channel, and ready-to-use templates.
Sales
Replying in five minutes rather than thirty makes a lead 21 times more likely to qualify. Yet the average first response is still measured in hours. How to measure your real delay, what it costs you, and how to get under five minutes without hiring.
Sales
Six questions are enough to qualify almost any enquiry on WhatsApp. What separates a good script from a bad one is not the list — it is the order. Sector frameworks, a scoring grid and the mistakes that lose warm leads.
CRM & Operations
Acquiring a new customer costs 5 to 7 times more than keeping an existing one. Yet 80% of small businesses have no retention system. 9 practical levers — WhatsApp, follow-up, referrals, birthdays — that double the lifetime value of every customer, with zero marketing budget.
AI & Innovation
AI is no longer reserved for big enterprises. Discover how an AI-integrated CRM automates your customer relationships on WhatsApp.
CRM & Management
Are you juggling contacts between a notebook, WhatsApp and Excel? Discover how a simple WhatsApp CRM replaces it all — in 10 minutes.
Comparison
HubSpot is powerful but complex and expensive for an SMB. Discover why a simple WhatsApp CRM like Reepli is the best alternative.
CRM & Management
Every un-followed-up customer is a lost customer. Discover how to automate your customer follow-ups on WhatsApp with AI.
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