Automate your Instagram DMs
and never lose a lead again
Every day, customers message you privately on Instagram — and expect a reply. Reepli.ai's AI agent answers 24/7, qualifies the request and passes it to your team, in the same inbox as your WhatsApp.
In short
- Reepli's AI agent automatically answers the direct messages (DMs) of your professional Instagram account, 24/7, with personalized replies based on your business information.
- It doesn't just reply: it qualifies the lead (need, budget, availability) and passes the real opportunities to your team — just like your WhatsApp agent already does.
- WhatsApp, Instagram and Messenger all arrive in a unified inbox connected to the CRM: no more windows to watch, one single inbox.
- A lead who writes in a DM expects a reply within minutes — beyond that, they'll check out a competitor. Automation removes that delay, even in the evening and on weekends.
- The Instagram agent is an optional module at $45/month that adds on to the base offer Reepli Essential ($89/month), enabled in one click.
- Connection via Meta's official API, no code, up and running in a few minutes. You stay in control: you can take over a conversation at any time.
Your Instagram DMs are leads going cold
You pay for advertising, you post content, you draw visitors to your profile. Then an interested customer sends you a private message — and no one replies until the next day. That's where the sale slips away.
The DM has become a sales channel
On Instagram, people no longer just like: they write to ask for a price, an opening, a piece of advice. These private messages are buying intentions, exactly like an incoming call — but silent, easy to let slip past.
Responsiveness makes the difference
A lead contacted within the first few minutes has a far higher chance of converting than a reply the next day. On Instagram, attention is fleeting: if you don't reply fast, another business will do it in your place.
You can't be there 24/7
DMs land in the evening, on weekends, during an appointment. You can't handle it all by hand. The AI agent takes over when you're not available — and you only open the app for the conversations that truly matter.
What Reepli's Instagram agent does
It's not an auto-responder with canned replies. It's an AI sales agent that understands the request, answers it in your tone, and knows when to hand off to a human.
It answers DMs 24/7, in your tone
The moment a private message arrives, the agent replies in under a minute using your business information: services, pricing, hours, address, terms. The customer gets an instant reply, even at 10 p.m. or on a Sunday.
It qualifies the lead before handing it to you
The agent asks the right questions — need, budget, timeline — and tells the casual browser apart from the customer ready to buy. You only get the conversations worth your time, already framed.
It offers and books appointments
When the request calls for it, the agent offers a slot and records the appointment, synced with your calendar — the same mechanics as on WhatsApp. Discover Reepli's automatic appointment booking.
It automatically feeds your customer file
Every Instagram conversation creates or updates a record in your built-in CRM: contact details, history, request. Your contacts organize themselves, whatever channel they come from.
You always stay in control
At any time, you can take over a conversation, correct a reply or pause the agent. The AI works for you, not instead of you: it's a reinforcement, not a black box.
WhatsApp, Instagram and Messenger in the same inbox
The real problem with social media isn't replying — it's watching everything. Reepli brings your messaging channels together in a single inbox connected to your CRM.
| Without Reepli | With Reepli |
|---|---|
| 3 apps to watch (WhatsApp, Instagram, Messenger) | A single unified inbox |
| DMs forgotten in the evening and on weekends | Automatic 24/7 reply on every channel |
| No follow-up: the lead gets lost | A customer record created for every conversation |
| No way to know who replied what | Complete, multi-channel history, all in one place |
Connect Instagram in a few minutes
No code, no technical team. Here's the shortest path to get your agent answering your DMs today.
Switch your account to professional
DM automation goes through Meta's official API, which requires a professional (or creator) Instagram account linked to a page. It's free and done in your Instagram settings.
Connect Instagram to Reepli
From your Reepli space, enable the Instagram agent and authorize the connection in one click. No technical setup: the agent draws on the business information you already provided for WhatsApp.
Set the tone and key answers
Enter your services, your pricing, your hours and the way you want to talk to your customers. The agent adapts to your style — warm, direct, premium, however you like.
Let the agent work
DMs are handled automatically, qualified leads land in your CRM, and you only step in on the important conversations.
See the agent in action →The trades that already sell in DMs
If your business generates private-message requests on Instagram, the agent saves you time and wins you customers. A few examples:
Hairdressers & beauty salons
Slot requests, the price of a service, weekend availability: the agent answers and offers an appointment. See the Reepli for hairdressers page.
Photographers & creators
Instagram is your showcase: quote requests come in via DM. The agent qualifies the project (date, type of shoot, budget) before passing it to you.
Restaurants & shops
Hours, reservations, whether a product is in stock: all those repetitive questions the agent handles instantly, during the rush and after closing.
Everything you want to know about the Instagram agent
Does Reepli really answer Instagram DMs automatically?
Yes. Once your professional Instagram account is connected, the AI agent reads and replies to the private messages your account receives, 24/7, with personalized answers based on your business information. You can step back in at any time.
Do I need a professional Instagram account?
Yes. Automation goes through Meta's official API, which requires a professional (or creator) account linked to a page. The connection takes a few minutes, with no code.
Does the agent also reply to public comments?
The agent focuses on direct messages (DMs), where the real sales requests happen: product questions, appointment booking, quotes. It's in DMs that your leads expect a fast reply.
Is it included in the Reepli subscription?
The base offer Reepli.ai Essential ($89/month) includes the WhatsApp Conversation agent and the CRM. The Instagram agent is an optional module at $45/month, enabled in one click. Details on the pricing page.
Are WhatsApp and Instagram messages in the same place?
Yes. Reepli centralizes WhatsApp, Instagram and Messenger in a unified inbox connected to your CRM. Every conversation creates or updates a customer record, whatever the entry channel.
Is my data protected?
Reepli relies on Meta's official API and hosts data in Europe, with GDPR-compliant consent management. You remain the owner of your conversations and your customer file.
Ready to never leave a single DM unanswered?
Add the Instagram agent to your Reepli.ai: 24/7 replies, qualified leads and everything in the same place as your WhatsApp.
Start your free 7-day trial →