WhatsApp Marketing:
your campaigns sent by AI
With Reepli.ai, re-engage your whole client base in one message: promos, new offers, seasonal reminders. AI segments your contacts, writes the campaign and sends it to the right people — with their consent, fully within WhatsApp's rules.
In short
- WhatsApp marketing reaches your clients where they actually read: around 98% open rate, versus 15 to 20% for email marketing.
- A WhatsApp campaign is read in under 3 minutes on average — perfect for a flash promo, a reopening or a last-minute slot to fill.
- With Reepli.ai, AI automatically segments your base (loyal clients, inactive, hot leads) and sends the right broadcast to the right segment.
- Campaigns only go to clients who have given consent, via Meta-approved templates — your number stays protected and GDPR-compliant.
- It's a proactive channel, complementary to the chatbot that answers incoming messages: one attracts, the other retains and re-engages.
- WhatsApp marketing campaigns are included in the Pro plan at €149/month, with no per-message or per-contact fees.
- See the AI campaign features and the WhatsApp vs Email vs SMS comparison.
You have a goldmine of clients — and you never talk to them
Hundreds of numbers in your phone, clients who loved your service… yet when you launch a promo or a new offer, no one hears about it. You send an email blast: 80% end up in spam or never opened. A WhatsApp Business chatbot answers incoming messages perfectly, but it doesn't go out to reach your clients. WhatsApp marketing fills that gap: it's the proactive channel that re-engages your base. Our guides on customer retention and client follow-up detail how to turn dormant contacts into revenue.
of WhatsApp messages are opened — versus 15 to 20% for email
for a WhatsApp message to be read, where an email waits for hours
is what a client base you never talk to brings in
The problem isn't your offer — it's the lack of a channel to spread it. Email tools get ignored, SMS is expensive and feels like spam. Reepli.ai changes that: WhatsApp campaigns sent by AI, targeted and compliant, on the channel your clients already check 20 times a day.
WhatsApp vs Email vs SMS: which channel for your campaigns?
The price per message says nothing about the result. On paper, email is almost free and SMS a little cheaper than WhatsApp — but on everything that actually matters (reads, clicks, conversation, conversion), WhatsApp comes out on top.
| Email marketing | SMS marketing | Reepli WhatsApp marketing | |
|---|---|---|---|
| Open rate | 15 to 20% | ~90% but feels intrusive | ~98%, on a channel people like |
| Time before read | Several hours | A few minutes | Under 3 minutes |
| Average click rate | 2 to 5% | 5 to 10% | 25 to 60% |
| Message format | Rich, but often in spam | Plain text, 160 characters | Image, buttons, catalog, rich links |
| Conversation possible | No (one-way) | No (or surcharged) | Yes — the client replies and books |
| Brand image | Sender name | Unknown number | Verified logo and name |
| Cost | Low but rarely read | High per message | Fixed plan, no per-message fee |
| Copywriting | On you | On you | Written by AI |
| Targeting | Lists managed by hand | Lists managed by hand | Automatic AI segmentation |
| What happens next | Nothing | Nothing | Booking and CRM connected |
Why WhatsApp marketing beats email and SMS for a small business: it combines the best of both — the near-guaranteed open of SMS and the richness of a real message, without the spam effect. And crucially, the campaign doesn't stop at the send: when the client replies, Reepli.ai follows up with appointment booking and updates the CRM. See also our complete WhatsApp Business AI chatbot guide.
WhatsApp campaigns where AI does the work
AI segments your base automatically
Loyal clients, inactive for 3 months, hot leads, buyers of a specific product… Reepli.ai's AI analyses your WhatsApp CRM and builds the segments on its own. You choose who should receive the campaign, without sorting hundreds of contacts by hand.
AI writes the message for you
Give the idea — "20% off this weekend" or "new service available" — and AI writes a clear WhatsApp broadcast, in the right tone, ready to send. No more blank page, no more hours lost finding the right words.
Templates compliant with Meta rules
Promotional WhatsApp messages go through approved templates. Reepli.ai handles that validation for you: your campaigns respect Meta's rules, your number stays protected and is never flagged as spam.
Consent and opt-out handled on their own
A campaign only goes to clients who have given consent. AI collects the opt-in at the first conversation, adds an opt-out link and keeps track of who can be contacted — fully GDPR-compliant, with no effort from you.
Automatic newsletters and seasonal follow-ups
Reopening after the holidays, end-of-year wishes, re-engaging clients you haven't seen in 6 months: schedule a recurring WhatsApp newsletter and AI sends it at the right time, to the right segment.
AI replies to the replies
A campaign generates replies — and that's where it all happens. When a client answers "I'm interested", the automatic booking module takes over: AI replies, qualifies and schedules. A broadcast that turns into an appointment, without you touching your phone.
WhatsApp marketing tailored to every trade
Retail & E-commerce
Opticians, caterers, shops and online sellers — your best clients are your existing ones. Reepli.ai sends your promos, new arrivals and private sales as targeted WhatsApp broadcasts, and re-engages abandoned carts.
- Flash promo campaign to the "loyal clients" segment
- New arrival announcement by buyer category
- Win-back offer to inactive clients
Restaurants & Salons
Hairdressers, nail salons, spas, restaurants — empty slots cost you money. A WhatsApp campaign fills a quiet Tuesday or a last-minute table in minutes, where a poster or an Instagram post go unnoticed.
- "3 slots left this Thursday" to the right segment
- Automatic birthday offer per client
- Re-engage clients not seen in 2 months
Tradespeople & Services
Plumbers, landscapers, mechanics — clients think of you once a year. A seasonal campaign (boiler service, annual check, yearly contract) reminds them you exist at the right moment and triggers new requests.
- Annual service reminder at the right time of year
- Off-season availability announcement
- Google review request after a campaign
Health & Wellness
Coaches, beauticians, osteopaths — loyalty drives your revenue. Reepli.ai schedules treatment reminders and wellness newsletters that bring clients back without you thinking about it.
- "Time to book again" reminder
- Tips newsletter by client segment
- Referral offer sent to your best clients
WhatsApp marketing relies on the data in your client records: the richer your records, the sharper AI's targeting. It's the natural next step after a solid retention strategy — instead of waiting for clients to come back, you take the initiative.
Launch your first WhatsApp campaign in 10 minutes
Create your Reepli account
Sign up in 30 seconds. 7-day free trial, no credit card required.
Connect your WhatsApp Business
Link your number in a few clicks. For the detailed procedure, see our WhatsApp Business API guide.
Import your contacts
Import your address book or client file in one click. Reepli.ai identifies who has opted in and builds your segments automatically.
Launch your campaign
Describe your offer, pick the segment, approve the AI-written message. The broadcast goes out, compliant and targeted — and AI replies to the reactions for you.
FAQ — WhatsApp Marketing for SMBs
What is WhatsApp marketing?
WhatsApp marketing means sending targeted messages to your client base directly on WhatsApp: promotions, new offers, seasonal reminders or newsletters. Unlike email, WhatsApp messages have an open rate of around 98% and are read within minutes. With Reepli.ai, AI segments your base and sends the right campaign to the right contact — only to clients who have opted in.
Are WhatsApp marketing campaigns allowed?
Yes, provided you follow Meta's rules: each client must have given consent (opt-in) and promotional messages go through WhatsApp-approved templates. Reepli.ai handles this framework automatically — consent, compliant templates and opt-out — so your campaigns stay within the rules and your number is never blocked.
How is WhatsApp marketing different from SMS or email?
SMS and email suffer from low open rates (15 to 20% for email) and a spammy feel. WhatsApp is the channel your clients already use daily: messages are opened around 98% of the time, read in under 3 minutes, and allow a real conversation. A WhatsApp campaign generates far more replies on average than a classic email blast.
How much does WhatsApp marketing cost with Reepli?
WhatsApp marketing campaigns are included in Reepli.ai's Pro plan, from €149/month all-inclusive, with no per-message or per-contact fees. The plan also includes the AI chatbot, appointment booking, CRM and Google review collection.
Do I need clients' consent to send a WhatsApp campaign?
Yes. You can only send campaigns to clients who have agreed to receive your messages. Reepli.ai collects and stores this consent automatically, adds an opt-out link and complies with GDPR. Your campaigns are therefore compliant and far better received, because they go to clients who expect them.
Wake up your client base,
let AI send your campaigns
7-day free trial · No credit card · First campaign in 10 minutes